The Board may take disciplinary action against a licensee who advertises in a manner that is “false, misleading, or deceptive.” (§322.4(b)(12)) The following guidelines are provided to assist licensees in determining how to advertise their services. (1/11)
Examples of appropriate advertising statements:
ABC Therapy provides physical therapy services by licensed professionals in a clean, safe and friendly environment. Your concerns are our priority!
I received treatment from ABC Therapy for injuries from a car accident. The staff was kind and helped me throughout my visits.
I have found ABC Therapy to be a very positive experience. I would not hesitate to recommend them to anyone seeking physical therapy services.
The team at ABC Therapy is knowledgeable and helpful. Since beginning therapy, my health has steadily improved.
Examples of inappropriate advertising statements:
Jane Doe is a wonderful physical therapist! She has better skills than any therapist in town.
Jane Doe will make sure you get better – fast! He guarantees it!
From the first day of therapy, I knew Joe Smith was the best PT in town!